Fishing is in our blood. For our generation and the several before us fishing was a way of life, a rite of passage, and our outlet from the cares of life. Whether you are fishing a neighborhood pond or competing in one of the top tournament circuits, we invite you to share in our journey. We want the opportunity to be a part of every fishing trip you take. Our commitment to you is to produce a range of quality products that earns us the right to be on those trips.